Sales & Marketing

• The product must be appealing and attractive with strong competitive advantages against the high-end imaging systems as well as the donated devices of well-known brands.
• The device must be affordable but still perceived as a very high-performance and high-quality imaging system, which is safe and easy to operate.  Involvement of key opinion leaders in the development of the device is decisive for its further acceptation by the different stakeholders. 
• The value proposition consists in an appropriate imaging system with a total cost of ownership (purchase price plus all life cycle costs) reduced by a factor 10 with respect to existing x-ray systems. The unique business model with encompass the product plus 10-year maintenance costs. 
• Several useful features will be sold as additional options.